The Phone Guys is a leading electronics retailer in the Seattle metro area and has been using OfferUp to drive sales since 2015. As a constant innovator in online sales, they are continually looking for new opportunities to expand their local businesses and increase awareness of their local stores by driving awareness of their products.
The Phone Guys' long-standing partnership with OfferUp has been a successful one. Using OfferUp Ads the electronics seller found a new opportunity to reach out to OfferUp’s 900K local users in the Seattle metro area, and 1 out of 5 adults in U.S. overall. The primary objective outlined by the electronic seller was to get more traffic to its site while maintaining or reducing its overall advertising costs.
The Phone Guys decided to use OfferUp’s Direct Sold advertising solutions, deploying a media plan that was focused on showcasing their products in the app feed, when a user searched for a relevant item, or in selected item description pages in targeted product categories. By leveraging OfferUp Ads, The Phone Guys has site traffic and significantly reduced its cost compared to other marketplace ad platforms.
Increased website clicks by 35%
Drove 24% of total website traffic
Decreased overall advertising click costs by 100%
Leveraging OfferUp’s marketplace opportunities, and local advertising, The Phone Guys is reaching 1 out of 3 adults in the Seattle area
They were able to reduce their cost per click significantly and can use that savings to increase their local advertising and drive more sales
“Without OfferUp we wouldn’t be where we are today. We plan on expanding our business with OfferUp and adding more locations in different states.”
Any businesses looking to grow their business and find new, local customers can engage with OfferUp. With local relevance and national reach, OfferUp provides advertising solutions for small businesses that drive results. Contact OfferUp to learn how.