A leading Powersports part seller based in Michigan has been at the forefront of the eCommerce space since 2007 and was looking to grow its online business beyond its traditional channels and wanted to find new users across the U.S. that were in the market for Powersport parts.
Using OfferUp’s Direct Sold advertising solutions, the Powersports seller immediately had access to 18+ million monthly users and worked with the OfferUp team to implement a targeted media plan that enabled them to highlight their inventory and parts to users at the exact right time in their shopping journey. Using targeted keywords, product categories, and key metro areas, the company has implemented multiple seasonal ad campaigns engaging with users while they searched and browsed for Powersport parts.
20% increase in sales
12% overall lift in website traffic
The business was able to grow its sales efficiently in a very short period
Using OfferUp’s category options, the business has created a diverse ad strategy that enables them to showcase their business to key customer audiences at the exact time when a user was interested in something they have
OfferUp supported the parts company by co-developing a media plan that delivered the right fit and targeting for its needs.
“Yes, I would. Offerup is growing and there is a reason for it. We are seeing the results from our local advertising, and it is working.”
Reach out to OfferUp today to learn how advertising on OfferUp can improve outcomes for your business!