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Offerup Motors Blog

News, best practices for dealer advertising, and ongoing training to help vehicle dealers get the most out of OfferUp.

Celebrate the holidays with more traffic to your dealership

If you want to capture your share of holiday sales this year, it’s time to make sure your dealership is putting its best foot forward with strategic marketing and advertising. With a little planning and effort, you can make this holiday season a success for your dealership!

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OfferUp Motors Newsletter

As we head in to the holiday season, OfferUp is here to help with fresh advice on maximizing your sales efforts, a checklist for seasonal dealership profile updates, and a new payment calculator feature that's designed to help shoppers at those key "is it right for me?" moments.

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Explained in One Minute: OfferUp Verified Dealer Program for Auto Dealers

While it is free to manually upload and sell a single vehicle on the marketplace, dealers can partner with OfferUp through the Verified Dealer Program to promote multiple vehicles in their inventory. The program unlocks access to exclusive promoted placements and other capabilities that make it easy to connect with in-market buyers in your local market.

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Viral EV Fever Forces Dealers to Vaccinate Profits

One of the biggest challenges dealerships face in the coming years will be EV availability. Many new EV manufacturers like Rivian and Tesla are opting to forego the dealership model in favor of selling directly to consumers. Fortunately, for dealerships, there are opportunities for growth.

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OfferUp Motors Newsletter

Fall is upon us! In this month's newsletter, OfferUp offers tips on setting yourself up for success over the fall and winter months, best practices when it comes to chat responses, and how to calculate your share of voice in your market. We're also sharing some exciting chat updates designed to streamline communications between shoppers and dealers.

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Auto Remarketing Podcast with OfferUp Motors and ActiveEngage

In this special episode of the Auto Remarketing Podcast, we have a conversation about consumers changing how they prefer to connect and communicate with dealerships. Sharing their expertise and insights about this subject and more are Alexander Hoff, who is senior manager of revenue strategy with OfferUp Motors, and Eric Schlesinger, who is chief revenue officer with ActiveEngage.

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Use inventory scarcity to your advantage

In the past 24 months, we have experienced and seen changes in the Automotive industry that I did not believe I’d ever see; 2022 will be the third volume in the series. Over the next couple of weeks, I’ll dig into how the role of the dealership has changed, how to use scarcity to your advantage, and how to best cater to the new breed of car buyer. Today, let’s start with how to adapt to inventory scarcity during tax season and how the new role of the dealer can be leveraged to set your business apart.

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OfferUp Motors. Local Reach. Real Car Buyers.

Motors News

Dealers That Respond Quickly On Mobile Chat See Better Lead Success

More consumers are moving towards using chat as their preferred way of communicating with businesses. According to a recent national survey, more than half of all Americans prefer to message rather than call a business, and six out of ten reported an increase in their business messaging.

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OfferUp's Verified Dealer Program ready to help dealers sell more cars

By signing up with the OfferUp Automotive Dealer Program, dealers get access to a suite of tools to procure quality leads from OfferUp’s marketplace, which facilitates millions of car sales every year

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Good Neighbor Report 2022

Being neighborly is in OfferUp's DNA. Come and celebrate the communities across America who are going above and beyond to connect, support one another, and are demonstrating what it means to be a good neighbor.

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How are high gas prices impacting vehicle sales and automotive dealers?

As the Detroit News stated, there is high demand, and few options with the average used price of 1 to 3-year vehicle rising to $41,000 according to CNBC. In fact, many pre-owned vehicle models’ prices are higher than the MSRP of a brand new car. Combine that with gas prices averaging above $4.38 per gallon, buyers and dealers don't have many options.

Learn how to find car shoppers who are ready to buy automatically

OfferUp's Ready-to-Buy indicator for Verified Dealers doesn’t just automatically sort your car shopper leads and prioritize who is ready to buy and who is not. It also gives you several key indicators about your car shopper.

Watch Now

Learn how to generate more car shoppers leads with Lead Info tags

Lead Info Tags is a simple lead form that car shoppers receive when they first interact with your dealership. Any time a car shopper interacts with a promoted placement and wants to chat with a dealer, the car shopper will be prompted to provide name, phone, email automatically if requesting a “rapid response” from you.

Watch Now

OfferUp's Verified Dealer Program ready to help dealers sell more cars

By signing up with the OfferUp Automotive Dealer Program, dealers get access to a suite of tools to procure quality leads from OfferUp’s marketplace, which facilitates millions of car sales every year

Read Now

Consumers want a hassle free car shopping experience

While many dealers see the importance of chat and real-time communications, some dealers are still prioritizing legacy communication strategies including phone calls, emails, or form-fills when interacting with a car shopper. For today's car shoppers, the data shows that they are looking for a different shopping experience. Car shoppers want to chat.

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3-Tips to Help Auto Dealers Minimize the Impact of the Current Chip Shortage

According to Jessica Caldwell, from Edmunds.com, "the chip shortage is wreaking havoc on new vehicle production all while we're also seeing surprisingly healthy car shopper demand." This increase in demand is also being seen for pre-owned car sales which have seen sales increase 36% from February to March, and up 117% in March alone compared to last year according to Cox Automotive. Because of this demand, dealerships across the US are being confronted with the reality that there is little inventory and will remain so for the foreseeable future. To help automotive dealers, OfferUp has some tips that dealers can take right now, as well as proactively working with its Verified Dealer to source inventory from private sellers in its leading mobile marketplace.

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Learn how to drive more car sales and build loyalty with digital first car shoppers

With more than 4,200+ dealers on OfferUp today, we have seen what works and what doesn't. Here are 3 habits that successful Verified Dealers have in common that help them drive more loyalty with car shoppers, get better engagement and more converted leads, and higher car sales.

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Millennials are now America's largest car buying generation

Millennials recently surpassed baby boomers as the largest living generation, and their influence can be felt throughout the automotive industry. For auto dealerships, understanding Millennial car shopping preferences is necessary but represents a unique opportunity for dealers to transform their business and significantly improve their ability to sell vehicles to America's largest generation.

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5 Questions Every Auto Dealer Should Ask

According to a recent article by Autotrader, 6 out of 10 car buyers are open to looking at other vehicle options when they first start shopping. Here are 5 questions that OfferUp's dealer partners say help them engage with online car shoppers the right way and get the information they need to be successful.

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Watch the latest webinars and podcasts

A Dealers Guide to Promoted Placements on OfferUp

Promoted Placements are a key component for your OfferUp Verified Dealer Program and these promoted placements are how OfferUp matches your vehicle listings with car shoppers who are actively looking for cars like yours. 

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See how to use Live Chat to transform your car shoppers buying experience

OfferUp is the only platform to give dealers live chat to engage in real-time with car shoppers as they view their vehicle inventory. OfferUp shows you how to use live chat, and demonstrates best practices to help dealers convert more leads into sales.

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Learn how to generate more car shoppers leads with Lead Info tags

Lead Info Tags is a simple lead form that car shoppers receive when they first interact with your dealership. Any time a car shopper interacts with a promoted placement and wants to chat with a dealer, the car shopper will be prompted to provide name, phone, email automatically if requesting a “rapid response” from you.

Watch Now

Learn how to find car shoppers who are ready to buy automatically

OfferUp's Ready-to-Buy indicator for Verified Dealers doesn’t just automatically sort your car shopper leads and prioritize who is ready to buy and who is not. It also gives you several key indicators about your car shopper.

Watch Now

Ready to join OfferUp

Get started with OfferUp's Verified Dealer Program