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Offerup Autos Blog

News, best practices for dealer advertising and ongoing training to help automotive dealers get the most out of OfferUp.

Latest Articles

Used car prices reach record highs

With limited new inventory, many car buyers are turning to used vehicles as their next best option. However, used car buyers are encountering record used car prices. In fact, used car prices have risen by almost five (5) percent in the first fifteen days of November and over forty-four (44) percent compared to November of last year. Many users are now turning to marketplaces to purchase used vehicles.

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A dealers guide on how to optimize your dealership profile this holiday

With the holiday season in full swing, it’s important to remember to communicate any seasonal changes at your dealership on your OfferUp dealer profile. One of the perks of the verified dealer program is that you have a dedicated account manager to help make those changes and provide strategic advice to help optimize your profile, identify what you need to convert more leads, and best practices on how to advertise your vehicles. Outlined below are a few holiday tips to make sure not to forget.

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Meet the OfferUp Motors team

Meet Carson Iraola, an Account Manager in the Autos department at OfferUp who exemplifies OfferUp's commitment and dedication to providing industry knowledge from first-hand experience, and helping Verified Dealers advertise and sell their vehicles on OfferUp.

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Win $250 from OfferUp for your favorite local charity

OfferUp Motors is giving back this holiday. In partnership with its Verified Dealers, OfferUp is giving away $250 to local charities to give back to dealers and their communities for their continued support of OfferUp and to make a small difference to all those around us.

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OfferUp Verified Dealer Success Story - Morelia Auto Sales

Morelia Auto Sales and Services shares their OfferUp story and talks about how they've found success on the nation's #1 mobile marketplace.

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Improve customer satisfaction with every car purchase to drive more sales

Building customer loyalty doesn't happen overnight, but it can be one of the most effective ways to drive sales, increase profits and deliver a car shopping experience that delights users. Based on a recent J.D. Power survey, car buyers who have a great shopping experience are 5x likely to buy from a dealership again and 4x more likely to refer a friend to that dealership

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Messaging Car Buyers using OfferUp Live Chat: Tips and Tricks

Today's car buyers are not only buying cars online, but prefer using chat and their mobile devices to engage with automotive dealers. The OfferUp Autos team has compiled a few tips and tricks below to help you develop efficient and effective messaging practices through your mobile device. 

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Improve your OfferUp inventory and vehicle posts to drive more car sales

Here are a few tips to maximize your inventory on OfferUp and to help you take advantage of all available dealer features included in the Verified Dealer Program. Use these tips to make sure you have all of the necessary information included in your promoted placements to ensure your vehicles are coming up in all relevant searches and customers aren't missing out on your offers solely because the features weren't listed.

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Webinar: Nurture car buyer leads using live chat

In this webinar, John McIntyre, CEO of Hammer, and Alexander Hoff, Revenue Strategy at OfferUp Autos show you how to help you navigate the challenges of lead engagement and build a sales machine that will delight your car buyers during every stage of the customer journey.

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What dealerships should do to prepare for Facebook Marketplace changes

Many of OfferUp’s Verified Dealers have asked for feedback to try and get some understanding of why Facebook is removing this capability and pushing dealers directly into Automotive Inventory Ads (AIA). We will be sending out some additional details to all our Verified Dealers over the coming weeks, but in short, Facebook’s update seems to be attributed to several key factors - saturation, data, and Messenger.

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Verified Dealer Feature Release: Inbox Prioritization for Auto Dealers

OfferUp Autos has released a new feature for Verified Dealers that makes it easier and faster to engage, respond and convert incoming leads. Starting today, Verified Dealers have received the new Inbox Prioritization feature that automatically helps dealers manage their incoming car buyer leads and puts the best leads on top. With Inbox Prioritization, dealers know who is ready-to-buy automatically saving time, effort and enabling them to close deals faster. This new feature is exclusive to OfferUp's Verified Dealer Program.

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The Most Popular Cars by State

With the first half of the year well behind us, and more people going back to work, used cars are more popular than ever before. In this survey, OfferUp shows you the top cars by state the car shoppers are most interested in.

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A Dealer's Guide to Reach Online Car Buyers

According to data collected from Edmunds.com, online-only dealerships have seen a 36% increase in sales over the past year and a half, while sales at traditional dealerships have dropped by 2.7% in the same period. 

This trend is likely to continue, as more and more people shop online for their next car or truck. But fear not, if you have a brick and mortar dealership there are ways to capture that online buyer and stay relevant with the growing shift. 

Almost 40% of people prefer buying a car online, according to CarGurus, however having a website is just not enough these days, you need other factors to drive customers to the dealership. OfferUp provides that vital link to the new generation of online car buyers.

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OfferUp to attend NIADA Convention and Expo in August

OfferUp will be attending the NIADA Convention and Expo, the independent auto industry's largest annual event. During the live event being held on August 23-26, 2021 in San Antonio, OfferUp will showcase their latest updates to their Verified Dealer Program including new services for Buy Here, Pay Here dealers, and Special Finance Dealers.

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3 Ways Dealers Can Improve Their Online Profiles

Findings in a new Motus report show that 80% of car buyers prefer a hybrid (in-person + online) or online shopping experience, as consumers believe it saves both time and money (streetinsider.com). With high demand in the market and car buyers increasingly researching vehicles and dealerships online, it is important to make sure your online profile gives potential car buyers the information they want, and maximize every car listing with relevant tagging and keywords. Here are 3 ways to improve your dealer profile.

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Child Tax Credit Payments Driving Next Wave of Car Sales

Beginning on July 15th, the first child tax credit payments started going out. These payments are “part of a $1.9 trillion stimulus package that President Joe Biden signed into law in March.” They will give tens of millions to families extra cash in their pockets each month through the end of the year and dealers are expecting more sales when inventory is already low.

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Learn how to use OfferUp's Horizontal Marketplace to drive more sales and build a better buyer experience

Automotive dealers have exactly three opportunities to reach mobile users on a horizontal marketplace: FBMP, OfferUp, and Craigslist. These marketplaces offer a unique opportunity that cannot be overstated in its value with current market conditions of inventory shortage.

This webinar will show you why millions of mobile users are shopping and buying via a horizontal marketplace each year, but why dealers who are already there are selling 2x as many vehicles on that same marketplace.

With a little education, dealers can also use horizontal marketplaces to find quality buyers and fresh inventory; the dual-use being exactly what these marketplaces were made for. Watch this webinar to learn the ins and outs of how to fully leverage horizontal marketplaces to grow your dealership’s business for years to come.

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This Month In Automotive History: July Edition

Every month reminds us how the automobile has not only transformed our daily lives, but delivered momentous inventions like the engine, the dreaded parking meter, and even the first car to go 100 mph. Take a look at this month in automobile history.

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Three Car Buying Trends that next-generation consumers expect from dealerships

While we are already in the latter half of 2021, the events of 2020 continue to impact the industry with many dealerships still working to adapt to car buyers’ needs and wants.  Here are three trends shaping the car buying experience.

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Explained in One Minute: OfferUp Verified Dealer Program for Auto Dealers

While it is free to manually upload and sell a single vehicle on the marketplace, dealers can partner with OfferUp through their Verified Dealer Program and benefit from dealer exclusive promoted placements and capabilities that make it easy to connect with buyers and promote your vehicles in your local markets.

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OfferUp Auto Real-Time Buyer Dealer Notifications

OfferUp has released mobile-first "Real-Time Buyer" Notifications for dealers. These new Verified Dealer exclusive notifications make it easier than ever to respond to inquiries on dealer listings and car shoppers who are ready to buy a vehicle on OfferUp's marketplace.

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5 Questions Every Auto Dealer Should Ask

According to a recent article by Autotrader, 6 out of 10 car buyers are open to looking at other vehicle options when they first start shopping. Here are 5 questions that OfferUp's dealer partners say help them engage with online car shoppers the right way and get the information they need to be successful.

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Millennials are now America's largest car buying generation

Millennials recently surpassed baby boomers as the largest living generation, and their influence can be felt throughout the automotive industry. For auto dealerships, understanding Millennial car shopping preferences is necessary but represents a unique opportunity for dealers to transform their business and significantly improve their ability to sell vehicles to America's largest generation.

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Learn how to acquire vehicle inventory and trade-ins with OfferUp

Low inventory, robust demand, and skyrocketing car prices for pre-owned vehicles are present both challenges and opportunities for auto dealerships.

Today, dealership and private car companies are looking for alternative ways to source and obtain vehicles. horizontal marketplaces represent a clear opportunity for dealers to transform their vehicle acquisition strategy.

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Horizontal Marketplaces help auto dealers reach new car shoppers in this post pandemic economy (Webinar)

Watch Offerup discuss how Horizontal Marketplaces are the new Automotive Gold Rush as they present the perfect opportunity to reach the modern car shopper where they spend 38% of their waking hours, their mobile device. American adults sleep nine hours on average and spend 5.4 hours per day on their smartphones, 86% of Americans go online daily using their mobile device.

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Learn how to drive more car sales and build loyalty with digital first car shoppers

With more than 4,200+ dealers on OfferUp today, we have seen what works and what doesn't. Here are 3 habits that successful Verified Dealers have in common that help them drive more loyalty with car shoppers, get better engagement and more converted leads, and higher car sales.

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3-Tips to Help Auto Dealers Minimize the Impact of the Current Chip Shortage

According to Jessica Caldwell, from Edmunds.com, "the chip shortage is wreaking havoc on new vehicle production all while we're also seeing surprisingly healthy car shopper demand." This increase in demand is also being seen for pre-owned car sales which have seen sales increase 36% from February to March, and up 117% in March alone compared to last year according to Cox Automotive. Because of this demand, dealerships across the US are being confronted with the reality that there is little inventory and will remain so for the foreseeable future. To help automotive dealers, OfferUp has some tips that dealers can take right now, as well as proactively working with its Verified Dealer to source inventory from private sellers in its leading mobile marketplace.

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Consumers want a hassle free car shopping experience

While many dealers see the importance of chat and real-time communications, some dealers are still prioritizing legacy communication strategies including phone calls, emails, or form-fills when interacting with a car shopper. For today's car shoppers, the data shows that they are looking for a different shopping experience. Car shoppers want to chat.

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OfferUp's Verified Dealer Program ready to help dealers sell more cars

By signing up with the OfferUp Automotive Dealer Program, dealers get access to a suite of tools to procure quality leads from OfferUp’s marketplace, which facilitates millions of car sales every year

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Dealers That Respond Quickly On Mobile Chat See Better Lead Success

More consumers are moving towards using chat as their preferred way of communicating with businesses. According to a recent national survey, more than half of all Americans prefer to message rather than call a business, and six out of ten reported an increase in their business messaging.

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Product Training and Best Practices

Maximize more opportunities on OfferUp with access to walkthroughs, webinars, and resources.

A Dealers Guide to Promoted Placements on OfferUp

Promoted Placements are a key component for your OfferUp Verified Dealer Program and these promoted placements are how OfferUp matches your vehicle listings with car shoppers who are actively looking for cars like yours. 

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See how to use Live Chat to transform your car shoppers buying experience

OfferUp is the only platform to give dealers live chat to engage in real-time with car shoppers as they view their vehicle inventory. OfferUp shows you how to use live chat, and demonstrates best practices to help dealers convert more leads into sales.

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Learn how to generate more car shoppers leads with Lead Info tags

Lead Info Tags is a simple lead form that car shoppers receive when they first interact with your dealership. Any time a car shopper interacts with a promoted placement and wants to chat with a dealer, the car shopper will be prompted to provide name, phone, email automatically if requesting a “rapid response” from you.

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Learn how to find car shoppers who are ready to buy automatically

OfferUp's Ready-to-Buy indicator for Verified Dealers doesn’t just automatically sort your car shopper leads and prioritize who is ready to buy and who is not. It also gives you several key indicators about your car shopper.

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Ready to join OfferUp

Not a current dealer on OfferUp? Join the Verified Dealer Program and start putting your vehicles in front of local buyers on the nation's #1 mobile marketplace.