OfferUp Motors Newsletter
School is almost back in session, and dealers are already looking for ways to take advantage of this year's holiday season. In this month's newsletter, OfferUp shows you how to optimize your vehicle details pages to ensure users can find your vehicles, best practices when it comes to posting a vehicle on the marketplace, and outlines 3 ways chat can help you better leads. You can also register for a free upcoming webinar with Automotive News and long-time performance expert Jon Quade.
Explained in One Minute: OfferUp Verified Dealer Program for Auto Dealers
While it is free to manually upload and sell a single vehicle on the marketplace, dealers can partner with OfferUp through their Verified Dealer Program and benefit from dealer exclusive promoted placements and capabilities that make it easy to connect with buyers and promote your vehicles in your local markets.
Auto Remarketing Podcast with OfferUp Motors and ActiveEngage
In this special episode of the Auto Remarketing Podcast, we have a conversation about consumers changing how they prefer to connect and communicate with dealerships. Sharing their expertise and insights about this subject and more are Alexander Hoff, who is senior manager of revenue strategy with OfferUp Motors, and Eric Schlesinger, who is chief revenue officer with ActiveEngage.
Use inventory scarcity to your advantage
In the past 24 months, we have experienced and seen changes in the Automotive industry that I did not believe I’d ever see; 2022 will be the third volume in the series. Over the next couple of weeks, I’ll dig into how the role of the dealership has changed, how to use scarcity to your advantage, and how to best cater to the new breed of car buyer. Today, let’s start with how to adapt to inventory scarcity during tax season and how the new role of the dealer can be leveraged to set your business apart.
OfferUp Motors monthly newsletter
With industry-wide inventory shortages, and demand consistently overtaking supply, used car prices over the past 2 years have increased like never before. Now, according to data from the Manheim Used Vehicle Value Index, prices seem to be stablizing, if only temporarily. While this is good news, for most dealers, inventory scarcity is still the top concern this tax season. In this edition of the newsletter, we will show you how to stand out this tax season, make the most out of the inventory you have, generate higher quality leads and learn from industry leaders like Activengage CRO Eric Schlesinger on what it takes to win shoppers for life.
Do all leads matter to your dealership?
Today, we will dig into the current state of leads in the Automotive industry and take stock of historical norms and how they are fundamentally at odds with the modern car buyer. I will start with an unpopular opinion, over the past decade dealers have become lazy when it comes to acquiring new customers. We have enjoyed the fruits of a massive technology shift in the industry. Almost every dealer now has a website, uses social media, lists vehicles on various third-party websites, and leverages software to connect all these different tools. Everything at a dealership has become connected at scale except for the communication with customers.
Dealers That Respond Quickly On Mobile Chat See Better Lead Success
More consumers are moving towards using chat as their preferred way of communicating with businesses. According to a recent national survey, more than half of all Americans prefer to message rather than call a business, and six out of ten reported an increase in their business messaging.
(Case Study) How South Tacoma Auto uses OfferUp Motors to Drive New Car Sales
Dealer Succes Story: Jacob Tice, Director of Digital Operations at South Tacoma Auto, discusses how their dealership has found success advertising on OfferUp.
Used car prices reach record highs
With limited new inventory, many car buyers are turning to used vehicles as their next best option. However, used car buyers are encountering record used car prices. In fact, used car prices have risen by almost five (5) percent in the first fifteen days of November and over forty-four (44) percent compared to November of last year. Many users are now turning to marketplaces to purchase used vehicles.
A dealers guide on how to optimize your dealership profile this holiday
With the holiday season in full swing, it’s important to remember to communicate any seasonal changes at your dealership on your OfferUp dealer profile. One of the perks of the verified dealer program is that you have a dedicated account manager to help make those changes and provide strategic advice to help optimize your profile, identify what you need to convert more leads, and best practices on how to advertise your vehicles. Outlined below are a few holiday tips to make sure not to forget.
Meet the OfferUp Motors team
Meet Carson Iraola, an Account Manager in the Autos department at OfferUp who exemplifies OfferUp's commitment and dedication to providing industry knowledge from first-hand experience, and helping Verified Dealers advertise and sell their vehicles on OfferUp.
(Case Study) Morelia Auto Sales finds success selling vehicles on OfferUp
Morelia Auto Sales and Services shares their OfferUp story and talks about how they've found success on the nation's #1 mobile marketplace.
Improve customer satisfaction with every car purchase to drive more sales
Building customer loyalty doesn't happen overnight, but it can be one of the most effective ways to drive sales, increase profits and deliver a car shopping experience that delights users. Based on a recent J.D. Power survey, car buyers who have a great shopping experience are 5x likely to buy from a dealership again and 4x more likely to refer a friend to that dealership
Messaging Car Buyers using OfferUp Live Chat: Tips and Tricks
Today's car buyers are not only buying cars online, but prefer using chat and their mobile devices to engage with automotive dealers. The OfferUp Autos team has compiled a few tips and tricks below to help you develop efficient and effective messaging practices through your mobile device.
Improve your OfferUp inventory and vehicle posts to drive more car sales
Here are a few tips to maximize your inventory on OfferUp and to help you take advantage of all available dealer features included in the Verified Dealer Program. Use these tips to make sure you have all of the necessary information included in your promoted placements to ensure your vehicles are coming up in all relevant searches and customers aren't missing out on your offers solely because the features weren't listed.
What dealerships should do to prepare for Facebook Marketplace changes
Many of OfferUp’s Verified Dealers have asked for feedback to try and get some understanding of why Facebook is removing this capability and pushing dealers directly into Automotive Inventory Ads (AIA). We will be sending out some additional details to all our Verified Dealers over the coming weeks, but in short, Facebook’s update seems to be attributed to several key factors - saturation, data, and Messenger.
The Most Popular Cars by State
With the first half of the year well behind us, and more people going back to work, used cars are more popular than ever before. In this survey, OfferUp shows you the top cars by state the car shoppers are most interested in.
A Dealer's Guide to Reach Online Car Buyers
According to data collected from Edmunds.com, online-only dealerships have seen a 36% increase in sales over the past year and a half, while sales at traditional dealerships have dropped by 2.7% in the same period.
This trend is likely to continue, as more and more people shop online for their next car or truck. But fear not, if you have a brick and mortar dealership there are ways to capture that online buyer and stay relevant with the growing shift.
Almost 40% of people prefer buying a car online, according to CarGurus, however having a website is just not enough these days, you need other factors to drive customers to the dealership. OfferUp provides that vital link to the new generation of online car buyers.
OfferUp to attend NIADA Convention and Expo in August
OfferUp will be attending the NIADA Convention and Expo, the independent auto industry's largest annual event. During the live event being held on August 23-26, 2021 in San Antonio, OfferUp will showcase their latest updates to their Verified Dealer Program including new services for Buy Here, Pay Here dealers, and Special Finance Dealers.
3 Ways Dealers Can Improve Their Online Profiles
Findings in a new Motus report show that 80% of car buyers prefer a hybrid (in-person + online) or online shopping experience, as consumers believe it saves both time and money (streetinsider.com). With high demand in the market and car buyers increasingly researching vehicles and dealerships online, it is important to make sure your online profile gives potential car buyers the information they want, and maximize every car listing with relevant tagging and keywords. Here are 3 ways to improve your dealer profile.
Child Tax Credit Payments Driving Next Wave of Car Sales
Beginning on July 15th, the first child tax credit payments started going out. These payments are “part of a $1.9 trillion stimulus package that President Joe Biden signed into law in March.” They will give tens of millions to families extra cash in their pockets each month through the end of the year and dealers are expecting more sales when inventory is already low.
This Month In Automotive History: July Edition
Every month reminds us how the automobile has not only transformed our daily lives, but delivered momentous inventions like the engine, the dreaded parking meter, and even the first car to go 100 mph. Take a look at this month in automobile history.
Three Car Buying Trends that next-generation consumers expect from dealerships
While we are already in the latter half of 2021, the events of 2020 continue to impact the industry with many dealerships still working to adapt to car buyers’ needs and wants. Here are three trends shaping the car buying experience.
OfferUp Auto Real-Time Buyer Dealer Notifications
OfferUp has released mobile-first "Real-Time Buyer" Notifications for dealers. These new Verified Dealer exclusive notifications make it easier than ever to respond to inquiries on dealer listings and car shoppers who are ready to buy a vehicle on OfferUp's marketplace.
5 Questions Every Auto Dealer Should Ask
According to a recent article by Autotrader, 6 out of 10 car buyers are open to looking at other vehicle options when they first start shopping. Here are 5 questions that OfferUp's dealer partners say help them engage with online car shoppers the right way and get the information they need to be successful.
Millennials are now America's largest car buying generation
Millennials recently surpassed baby boomers as the largest living generation, and their influence can be felt throughout the automotive industry. For auto dealerships, understanding Millennial car shopping preferences is necessary but represents a unique opportunity for dealers to transform their business and significantly improve their ability to sell vehicles to America's largest generation.
Learn how to acquire vehicle inventory and trade-ins with OfferUp
Low inventory, robust demand, and skyrocketing car prices for pre-owned vehicles are present both challenges and opportunities for auto dealerships.
Today, dealership and private car companies are looking for alternative ways to source and obtain vehicles. horizontal marketplaces represent a clear opportunity for dealers to transform their vehicle acquisition strategy.
Learn how to drive more car sales and build loyalty with digital first car shoppers
With more than 4,200+ dealers on OfferUp today, we have seen what works and what doesn't. Here are 3 habits that successful Verified Dealers have in common that help them drive more loyalty with car shoppers, get better engagement and more converted leads, and higher car sales.
3-Tips to Help Auto Dealers Minimize the Impact of the Current Chip Shortage
According to Jessica Caldwell, from Edmunds.com, "the chip shortage is wreaking havoc on new vehicle production all while we're also seeing surprisingly healthy car shopper demand." This increase in demand is also being seen for pre-owned car sales which have seen sales increase 36% from February to March, and up 117% in March alone compared to last year according to Cox Automotive. Because of this demand, dealerships across the US are being confronted with the reality that there is little inventory and will remain so for the foreseeable future. To help automotive dealers, OfferUp has some tips that dealers can take right now, as well as proactively working with its Verified Dealer to source inventory from private sellers in its leading mobile marketplace.
Consumers want a hassle free car shopping experience
While many dealers see the importance of chat and real-time communications, some dealers are still prioritizing legacy communication strategies including phone calls, emails, or form-fills when interacting with a car shopper. For today's car shoppers, the data shows that they are looking for a different shopping experience. Car shoppers want to chat.
OfferUp's Verified Dealer Program ready to help dealers sell more cars
By signing up with the OfferUp Automotive Dealer Program, dealers get access to a suite of tools to procure quality leads from OfferUp’s marketplace, which facilitates millions of car sales every year
Product Training and Best Practices
Maximize more opportunities on OfferUp with access to walkthroughs, webinars, and resources.
OfferUp Motors Newsletter
In this monthly newsletter, OfferUp Motors takes a deep dive into car buyer trends for 2022. You'll see what vehicles and features shoppers want the most, and how new buyer expectations transformed this year's tax season. We've also included some best practices on how to set your pricing strategy on OfferUp. Read below to learn more and check below for a special offer.
A Dealers Guide to Promoted Placements on OfferUp
Promoted Placements are a key component for your OfferUp Verified Dealer Program and these promoted placements are how OfferUp matches your vehicle listings with car shoppers who are actively looking for cars like yours.
See how to use Live Chat to transform your car shoppers buying experience
OfferUp is the only platform to give dealers live chat to engage in real-time with car shoppers as they view their vehicle inventory. OfferUp shows you how to use live chat, and demonstrates best practices to help dealers convert more leads into sales.
Learn how to generate more car shoppers leads with Lead Info tags
Lead Info Tags is a simple lead form that car shoppers receive when they first interact with your dealership. Any time a car shopper interacts with a promoted placement and wants to chat with a dealer, the car shopper will be prompted to provide name, phone, email automatically if requesting a “rapid response” from you.
Learn how to find car shoppers who are ready to buy automatically
OfferUp's Ready-to-Buy indicator for Verified Dealers doesn’t just automatically sort your car shopper leads and prioritize who is ready to buy and who is not. It also gives you several key indicators about your car shopper.
Ready to join OfferUp
Not a current dealer on OfferUp? Join the Verified Dealer Program and start putting your vehicles in front of local buyers on the nation's #1 mobile marketplace.