Local Reach & National Relevance. Delivered.

OfferUp Ads Blog

Sharing ideas, trends, and insights from the nation's number one mobile marketplace. Here are some thoughts to inspire and empower you and your business. Have a read.

Why you should be using social proof in your ads

Every small business understands the value of good digital marketing, and social media's role in increasing brand awareness probably isn't groundbreaking news, either. With digital ads already in place, you might wonder how else your small business can market itself to appeal to a larger audience.

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The Power of Local Advertising

Local advertising can help get your business in front of the right audience and build a greater presence within the community in order to drive increased engagement and make customers aware that you have something they are interested in.

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Small Business Guide to Holiday Advertising

It’s the most wonderful time of the year! Between steep holiday discounts and a significant bump in sales, it’s hard to say who anticipates the holiday season more: shoppers or businesses. One thing’s for sure though: it’s an opportunity your business doesn't want to miss.

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Top 5 Tips for Local Advertising on OfferUp

Advertising on OfferUp is a great way to drive awareness for your local business. But what’s the best way to maximize your results? We asked our team of experienced OfferUp Ads Account Managers exactly what makes ad campaigns successful on the app. Here are their top 5 tips to help your business get the most out of your advertising.

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The Phone Guys grew website traffic 24% with OfferUp Ads

Reaching 900,000 local Seattle users, The Phone Guys leveraged OfferUp Ads to find new customers and drive more traffic into its local retail stores. To date, The Phone Guys has increased website clicks by 35% and total website traffic by more than 24% while reducing ad costs by 100%.

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Local relevance. National reach.

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Powersports Part Seller grows online sales by 20% with OfferUp Ads

A leading Powersports part seller based in Michigan was looking to grow its online business and wanted to find new users across the U.S. that were in the market for Powersport parts. The business leveraged OfferUp Ads to grow its online sales by 20%, and increase website traffic by 12%.

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OfferUp Ad Basics: Common Advertising Terms

Whether you are brand new to online advertising or you’re one of our long-time customers, it’s worth taking some time out of your busy day to brush up on some marketing vocab. Here’s a list of commonly used marketing terms to help you get the most out of your digital marketing efforts.

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3 Advertising Trends Every Small Business Should Know

Consumer behavior has changed over the past couple of years with more people preferring to shop online and not only consider but buying gently used goods. For small business owners, this may mean an adjustment to your advertising and marketing strategies to better meet your customers where they’re spending time (and money). 

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7 Tips for running successful holiday advertising campaigns

While the season brings tidings of great discounts and sales, it also brings its fair share of challenges to the local market. New target audiences altered shopping behaviors, and a flood of advertisements from competitors are just a few of the challenges small businesses face during this time of the year.

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The Business Guide to Posting Products on OfferUp

As a small business, OfferUp provides an easy way to sell your products online and to start selling on the nation's #1 mobile marketplace in the nation. This article shows you how to create a product listing, best practices on how to create a listing that sells and key features and details you should include and creating the best photos of your products so users can see what you are selling.

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Setup UTM Codes for your OfferUp Local Ads

Tracking the performance of your OfferUp Local Advertisements is easy to do using UTM Codes and Google Analytics. In this guide, we tell what UTM codes are, how to use them, and give you step-by-step instructions to set up your own OfferUp Local Ad performance tracking in less than 5-minutes.

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