Top 10 Challenges

Car buyers encounter when shopping for a vehicle online

WIth inventory in short supply and thinking ahead to the increased demand of tax season, it’s important to understand what buyers prioritize. A recent survey by Car Dealer Magazine examined the top 10 barriers buyers find when searching for a vehicle.

Top 10 barriers

As consumer demand is expected to continue outpacing supply through at least the first half of 2022, dealers should consider what is important to car buyers. 

Kellie Grocott, RAC director of sales at Assurant, which partners with the RAC in the warranty and aftersales sectors, said: ‘This research provides a fascinating insight into the real-world priorities of used car buyers when it comes to important trigger points in the customer journey.