With the recent changes at Facebook Marketplace and changing buyer preferences, dealers need to have a marketplace strategy in place. Today, dealers have the perfect opportunity to reach modern car shoppers where they are already spending 38% of their waking hours (averaging 5.4 hours per day). In fact, dealers leveraging Horizontal Marketplaces are selling 2x more vehicles, acquiring used inventory and trade-ins, and have the ability to advertise vehicles to millions of car shoppers all within a single app.
In this webinar, you’ll learn how to set your marketplace strategy, the steps you can take right now to convert more car buyers, obtain more vehicles for your dealerships, and how you can minimize Facebook Marketplace's recent changes on your dealership.
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Key Takeaways:
Establish a brand on horizontal marketplaces that sticks with consumers until they are ready to purchase their next vehicle.
Test vehicle acquisition strategies from private sellers directly on horizontal marketplaces
Integrate horizontal marketplaces into your daily operations
Learn more about OfferUp's Verified Dealer Program
Interested in learning more about OfferUp's Verified Dealer Program? With more than 20+ million actively monthly users, OfferUp is a leading destination for vehicle sales and has more than 5,000 dealers on the platform. With automatic inventory uploads, ready-made integrations to your CRM, and premium promoted placements, dealers can get their listings in front of interested car shoppers at the exact right time. Learn more about joining today.